Jayco creates a new brand promise.
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Jayco’s story begins in a place where fireflies are as plentiful as open fields and where Amish buggies rattle down country backroads. It’s here, in the heart of Indiana, where Lloyd Bontrager created an innovative lifter system that led to a better fold-down camper. Loaded with more conveniences, he believed his camper would bring families closer together.

Forty-five years later, we’re still committed to that same passion, and to ensure we never lose sight of that, we recently created a brand promise to help reinforce that mission — Generations of Family Fun. We believe, at the core, this tagline conveys our desire to help families create lifelong memories — the cornerstone of our 45-year-old company.

We invite you to learn more about the Jayco promise. You can visit GenerationsOfFamilyFun.com to watch our new brand video, explore fun product features, discover a historical timeline and join in on some social media fun. In addition, we’re launching a five-week Facebook contest to find the oldest Jayco RVs still hard at work today. If you spot a classic and post a photo of it, you could be the lucky winner of a $100 Visa gift card. During the final week of the contest, we up the ante with a $500 gift card. So make sure you watch our Facebook feed for all the fun giveaway details.

 

 

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Generations of Family Fun.
Generations of Family Fun. avatar

Jayco

Generations of Family FunJayco’s story begins in a place where fireflies are as plentiful as open fields and where Amish buggies rattle down country backroads. It’s here, among these roads in the heart of Indiana, where our founder, Lloyd Bontrager created an innovative lifter system that led a better fold-down camper. He believed his camper would bring families closer together. This history has driven our unwavering commitment to help families create lifelong memories.

To honor our history and to highlight our focus on families we are introducing a new positioning line for Jayco, Generations of Family Fun. We believe (with our whole hearts) that it conveys Jayco’s commitment in helping families explore and relax together.

The new tagline encompasses the following values:

Family: The Jayco Story isn’t just about RVs. Our story is about how Jayco has shaped everything from family livelihoods to family journeys — plus, a good dose of family fun. We believe family is at the core of RVing, and we think Lloyd would certainly agree.

Durability:  The word “generations” speaks to Jayco’s durability. Both our company and our RVs are long lasting. (As for the many camping memories we’ve helped create, we’ve been told those last a lifetime.)

Fun: Everyone defines fun a little differently — campfires, shooting stars, fresh air, wildlife. But there is one constant. Fun has to be carefree, so at Jayco, we firmly believe quality time starts with a quality RV — which brings us back to that last word. Durability. There’s nothing like a dependable RV.

Longevity: Jayco is North America’s largest family-owned RV manufacturer. It means we’re more than just a company. It means Jayco is a family in itself, made up of employees, dealers, and owners whose own families have been connected to Jayco for decades.

With that said, we are proud to officially introduce our company’s new tagline – Generations of Family Fun. When we created it, we thought about the one thing that made Lloyd Bontrager tick so many years ago — and that was family fun.

 

To learn more about Generations of Fun visit http://GenerationsOfFamilyFun.com

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Go places. Have fun. Earn a Jayco Badge of Ownership.
Go places. Have fun. Earn a Jayco Badge of Ownership. avatar

Jayco

 

ALL_badgesAt Jayco, we know we’re in the business of building recreational vehicles, but we strive to create more than just than RVs. For the last 45 years, we’ve helped families make lifelong memories — shaped by a good dose of family fun.

Since we take such great pride in those adventures, we’re challenging you to share your outdoor enthusiasm through the Jayco Badge of Ownership program. Vist www.jayco.com/badgeofownership to begin collecting badges — or use them to inspire your next great adventure.

The Jayco Badge of Ownership page also allows you to post these badges on Facebook, Pinterest or Twitter — so help us spread your camping spirit.

Start collecting your badges! From six national park badges to four adventure seeker merits, you can now share the fun with others. And don’t forget to collect your Jayco Legacy Badge. If you’re a proud Jayco owner, whether this is your first Jayco or fourth one, show your RV a little love.

We can’t wait to hear about your adventures!

 

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